
BEDIFF DROP 0
See every look in the BEDIFF Drop 0 2024 Collection. Inspiration for the drop is a DIFFerent style of graffiti work combined with modern culture. We wanted to inspire people to be themselves through our artwork.

FALL / WINTER 2024 COLLECTION
See every look from the second delivery of The BEDIFF Fall Winter 2024 Collection. In continuation of the first collection designed by new Creative Director, James White, the second delivery of The Hundreds Spring 2024 Collection is underway.

FALL / WINTER 2024 COLLECTION
See every look from the second delivery of The BEDIFF Fall Winter 2024 Collection. In continuation of the first collection designed by new Creative Director, James White, the second delivery of The Hundreds Spring 2024 Collection is underway.
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OUR MESSAGE #BEDIFF
“Sacrifice"
Each design has a personal meaning to me and is connected to my life in a number of ways. Everything connects back to each other and we hope that people can see our passion through these designs and build a connection with us. There has been a lot of blood, sweat, and tears that have been shed through this process but if we can inspire 1 person then it was worth it.
Ben Polonsky (CEO)
Our goal is trying to convince others to choose their own paths and be themselves, even if that means being different. You only get one chance at life, and if you don’t try new things and push yourself to be the best person you can be, you are only failing yourself. I am happy with my decision to pursue this dream, and I hope I can influence others to do the same. I want people to feel comfortable in whatever they wear and I believe BeDiff can make that happen
Will Schneider (COO)
BeDiff is all about uniqueness. Now I am fully confident in the message that we are trying to send to people our age all around. It’s okay to be different, be your own person. Don’t let anyone else tell you what looks good and do what’s best for you. Within each design lies a meaning, that meaning is for you to find.
Ian Flowers (Head Designer)
Bediff was started from an idea that we all could do something different in life. We want to show that you can BE DIFFERENT and do what you love. All of us come from different places and situations but what connects us all is passion from clothing and style. There is huge pressure from society to do things a certain way. We want to inspire people and make clothes people can relate
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